word of mouth - определение. Что такое word of mouth
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Что (кто) такое word of mouth - определение

PASSING OF INFORMATION FROM PERSON TO PERSON USING ORAL COMMUNICATION
Resonance (social); Social resonance; Word-of-mouth; Word of Mouth; PR buzz; Word-of-Mouth; Word-of-web; Word-of-mouth communication; Word Of Mouth

word of mouth         
spoken communication as a means of transmitting information.
word of mouth         
see word
Word of mouth         
Word of mouth, or viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up.

Википедия

Word of mouth

Word of mouth, also called viva voce, is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

Примеры употребления для word of mouth
1. It’s only hope is a strong word of mouth recommendation!
2. It‘s all word of mouth and recommendations, says Nokrai.
3. "The message has been transmitted by word of mouth.
4. "He‘s got such great word–of–mouth," Tauber said.
5. The group found Nastenka primarily through word of mouth.